" Wrapping Paper Design" for Choco Premium Chocolate
For Choco Premium Chocolate, I designed a unique series of black-and-white coloring wrapping papers that combine visual storytelling with a personalized customer experience. The concept centers around the emotional reasons people buy chocolate — whether it’s for love, apology, celebration, comfort, or congratulations. Each design reflects a specific message, such as Love, Sorry, Get Well Soon, or Welcome Baby, allowing customers to select a wrapper that matches their intent. To make the packaging more interactive and sustainable, the wrappers were intentionally created in a coloring-book style — encouraging recipients to color them in after unwrapping. This transforms the wrapper into a keepsake rather than waste, blending emotion, creativity, and eco-consciousness. The illustrations are hand-drawn and formatted as A4 vector patterns, designed to be printed on high-quality wrapping sheets. This project bridges packaging and user experience, making each chocolate bar a personal, expressive gift.